Sime Motors has launched its zero-waste* tyre recycling programme , marking a significant milestone in environmental stewardship and industry leadership in Malaysia. In partnership with Evergreen Corporate Sdn. Bhd, the programme will be rolled out across all Sime Motors dealerships in Peninsular Malaysia beginning 1 July 2025. It is the first structured programme of its kind by a Malaysian automotive retail group, aimed to reduce environmental impact of end-of-life tyres through a fully closed-loop zero-waste recycling process.
Malaysia’s first zero-waste tyre recycling programme sets new standards in sustainable automotive practices
“This programme reflects our commitment to sustainability and innovation in waste management,” said Jeffrey Gan, the Managing Director of Southeast Asia, Sime Motors. “With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero waste tyre recycling within the industry.”
Through this programme, used tyres collected from Sime Motors’ service operations at brands such as BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare and Auto Selection will be sent to Evergreen Corporate, whose facility utilises the Advanced Thermal Recovery Green Technology. This process enables 100% material recovery with low harmful emissions turning waste into reusable industrial resources such as carbon black, fuel oil and recovered steel. Evergreen is also accredited with the ESG Gold rating by MARC (Malaysian Rating Corporation Berhad), recognising its leadership in sustainable waste management.
Wan Afif Azizul, CEO of Evergreen Corporate added “This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia.” “We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward,” said Kwan Meng Kian, Co-Founder of Evergreen Corporate. “This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready.”
