Apollo Tyres launches a health app for truckers as part of its 25-year healthcare milestone, highlighting 74% smartphone penetration among drivers.
Apollo Tyres Healthcare Programme Has Reached Over 11 Million Beneficiaries
Apollo Tyres celebrated 25 years of its Healthcare Programme, launched in 2000 to improve the health and well-being of the trucking community, by launching a white paper and an app for truck drivers called Swasth Saarthi.
Apollo Tyres‘ white paper is called “Truckers – the Backbone of Our Supply Chain”, highlighting key aspects of truckers’ lives, from the challenges they face on a daily basis, the risks, and overall quality of life. It reveals that 74 per cent of truck drivers expect access to medical assistance while on the road, enabled by technology.
At the same time, the study published in the white paper also found that smartphone penetration among truckers has reached 74 per cent. Apollo Tyres saw an opportunity in this, and it led to the creation of the Swasth Saarthi app.
The Swasth Saarthi app is designed to provide truck drivers with medical support on the move. Its key features include video consultations with doctors and locating the nearest Apollo Tyres Healthcare Centre. The company expects the app to serve around 10,000 truck drivers in its initial phase.
The 25 years celebration, along with the launching of the white paper and the Swasth Saarthi app, was attended by by Rajeev Kumar Sinha (Chief Manufacturing Officer of Apollo Tyre), Rajesh Dahiya (Vice President of Commercial of Apollo Tyres for India, SAARC, and Southeast Asia), and Shri Kultaran Singh Atwal (former President of All India Motor Transport Congress).
Apollo Tyres‘ Healthcare Programme began with the Healthy Highway Project, launched with the Department for International Development (DFID). The project started by spreading awareness about HIV and its prevention. The programme then grew over the years to offer various healthcare services, such as vision care, tuberculosis management, and treatment for other non-communicable diseases.
Since its inception, the Healthcare Programme has reached over 11 million beneficiaries within the trucking community, organised more than 1,000 health checkup camps, and established 34 healthcare centres across 21 states in India.
