BKT becomes the naming rights partner for Australia’s 2025 ODI and T20 series against India, strengthening its global cricket presence.
Cricket Australia “Delighted” to Welcome BKT as Partner
Balkrishna Industries Ltd. (BKT) has been named Cricket Australia’s (CA) naming rights partner of the Men’s One Day International and T20 International series against India. The matches thus will be titled the BKT Tyres Men’s ODI Series and the BKT Tyres Men’s T20 International Series.
The three-match BKT ODI series will commence in Perth on October 19, 2025, and the five-match BKT T20I series begins in Canberra on October 29.
The agreement between Cricket Australia and BKT was reached during the association’s visit to India, as Australia competes in the ICC Women’s World Cup. This partnership strengthens BKT’s longstanding association with cricket, reflecting its continued commitment to advancing the sport globally, guided by its ‘Growing Together’ philosophy, which fosters long-term value through collaboration and community impact.
Todd Greenberg, Cricket Australia CEO, said, “We’re delighted to welcome BKT Tyres as the Naming Rights Partner for these marquee series. Their passion for cricket and dedication to creating immersive fan experiences align perfectly with our vision for the sport. We’re expecting huge crowds across Australia for the eight matches in the ODI and T20 series, and it’s great to have a partner who shares our excitement about this series and for the game itself.”
Rajiv Poddar, BKT Joint Managing Director, said that the company’s partnership with Australia “marks a strategic milestone” in strengthening BKT‘s global footprint and deepens its connection with “key markets where cricket is more than a sport”.
“As an Indian-origin company with a strong international presence, we see this collaboration as an opportunity to build brand equity, create meaningful engagement with fans across both India and Australia, and celebrate the values of performance, resilience, and teamwork. Australia has been a key market for us for over a decade, and we are excited to elevate our journey in line with our ‘Growing Together’ philosophy,” Poddar said.
