Falken Tyre Europe will serve as Official Partner and Official Tyre Partner of the Men’s EHF Euro 2026 handball tournament.
Falken Aims to Strengthen Its International Brand Visibility
Falken Tyre Europe (Falken) will become the Official Partner and Official Tyre Partner of the Men’s EHF Euro 2026, one of Europe’s leading handball tournaments, marking the third occasion the tyre maker sponsors the competition, as well as its long-standing connection to international handball.
Under the agreement, Falken will have access to advertising and activation rights, including LED adboards, floor stickers, integration on media backdrops, arena video spots, and digital visibility across EHF’s official platforms. Falken will also have the opportunity to conduct on-site promotional activities and distribute giveaways to fans.
“The EHF Euro is an event defined by passion, performance, and precision; qualities we also embody in our tyres. This partnership sends a strong signal for our brand and represents an important step in further expanding Falken’s visibility across Europe,” said Markus Bögner, Managing Director and President of Falken Tyre Europe GmbH.
In addition, Falken will be provided with VIP and Category 1 tickets for selected matches, with the option to purchase further tickets. This enables partners and customers to enjoy the live experience of the tournament.
“We are proud to have Falken Tyre as a partner of the tournament for the third European Championship in a row. This underlines the appeal of our sport in Europe, not only for fans, but also for internationally operating companies. We look forward to seeing Falken Tyres take centre stage during the EHF Euro and to supporting them in reaching new and existing customer groups in the best possible way,” said EHF Secretary General, Martin Hausleitner.
Falken has been sponsoring both the Men’s Handball World Championships and the European Championships for many years. With this renewed commitment, Falken aims to reinforce its position as a long-standing partner for European top-level sport and further strengthen the brand’s international visibility.
