Dunlop has launched a pan-European communications campaign around the 2026 Australian Open across Warner Bros. Discovery platforms.
Dunlop Targets Audiences in 46 European Countries
Dunlop has launched a pan-European communications campaign on Warner Bros. Discovery’s broadcast and digital platforms for the 2026 Australian Open, which runs from January 18 to February 1, 2026.
The communications campaign will see Dunlop reach audiences in 46 European countries, exclusively in several markets, such as Germany and Austria, through extensive coverage of Eurosport in mainland Europe and TNT Sports in the United Kingdom and Ireland.
“As part of the campaign, Dunlop will act as a sponsorship partner for Australian Open coverage, transferring values such as precision, performance and reliability from professional tennis to the tyre industry,” the brand stated.
Dunlop is the official ball supplier of the Australian Open and has been its key partner for many years. Through this partnership, Dunlop aims to strengthen its brand presence across Europe.
The media package offers high brand visibility, mainly via sponsorship bumpers during TV broadcasts of the Australian Open, which will also be available on HBO Max and Discovery+. These bumpers appear in all live and replay broadcasts, highlight summaries, as well as the tournament’s promotional trailers aired during other programmes.
“This activation around the first Grand Slam of the year reinforces Dunlop‘s positioning in international tennis and highlights its enduring partnership with the tournament,” Dunlop said.
Dunlop‘s Australian Open campaign will run until the very end of the tournament. Meanwhile, as the official ball partner of the Australian Open and other tournaments in the “Summer of Tennis”, Dunlop reinforces its commitment to both professional and amateur tennis.
By supporting tennis at all levels, Dunlop is maintaining a tradition that began more than a century ago when it first manufactured tennis balls in the United Kingdom.
