Radar Tyres has signed a multi-year deal as the Global Partner for Cricket South Africa, sponsoring the Proteas T20I, ODI, and Junior squads.
Radar Tyres Named Headline Sponsor for Proteas Men’s and Women’s T20I
Singapore-based Omni United has announced that its flagship brand, Radar Tyres, has signed a multi-year partnership with Cricket South Africa (CSA) to be the Global Partner for the Proteas (South Africa national cricket team) and Junior Proteas.
Under the terms of the deal, Radar Tyres will hold headline sponsorship rights for the Proteas Men’s and Women’s T20 international teams. The brand will also serve as the Associate Partner for the Men’s and Women’s ODI and Test teams, as well as the Official Headline Partner for the Proteas U-19 Men’s and Women’s squads.
Commenting on the partnership, G. S. Sareen, Founder, President, and CEO of Omni United, said, “Becoming the Global Partner of the Proteas is a proud milestone for Radar Tyres and a strong validation of what a Singaporean brand can achieve on the global stage. We have built Radar Tyres into an international brand, and representing a globally followed sport like cricket reflects both our ambition and our confidence in using sport as a powerful platform to build brand equity, strengthen dealer partnerships, enhance trust and credibility, and connect with households worldwide.”
“We are thankful to Cricket South Africa for their partnership and are proud to support the sport of cricket, which plays a vital role in uniting communities and inspiring excellence across generations. This partnership allows us to engage with cricket fans both locally and internationally, while reinforcing Radar Tyres‘ commitment to delivering reliable, premium-performance tyres at an accessible price point,” he added.
Omni United said the partnership provides visibility for Radar Tyres, including exclusive logo placement on match and training kits. The newly branded T20I kit was revealed by the Proteas Men during the KFC T20I series in Paarl, South Africa, on January 27, 2026. According to Pholetsi Moseki, Chief Executive Officer of the CSA, his organisation and Radar Tyres have shared values and are both committed to excellence.
“This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well. This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players, and delivering memorable experiences for fans. Radar Tyres‘ support also reinforces CSA’s commitment to excellence and inclusion, strengthening our ability to drive high performance across all levels,” said Moseki.
The partnership with the CSA expands Radar Tyres‘ existing sponsorship portfolio. Since 2024, the brand has been sponsoring the Singapore Golf Association (SGA) and, since 2011, it has also been supporting breast cancer research.
