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Vredestein and Italdesign Celebrate 27 Years of Tyre Artistry at Milan Design Week

A close-up of the Vredestein Quatrac Pro 2 all-season tyre on display at an exhibition, with attendees discussing the "Passage" themed seasonal graphical elements designed by Italdesign. Photo Credit: Apollo Tyres
Apollo Tyres‘ Vredestein brand and Italian design firm Italdesign are celebrating 27 years of partnership in creating innovative tyre design at Milan Design Week, held from April 20 to 26, 2026. The all-new Vredestein Quatrac Pro all-season tyre, which goes on sale this summer, is being showcased alongside other notable examples of the collaboration, such as the Vredestein Ultrac Sessenta.

From Sportrac to Quatrac Pro 2: Vredestein’s 27-Year Journey with Italdesign

Vredestein and Italdesign first worked together to design the Vredestein Sportrac in 1999. Styled by renowned automobile...

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