Beta Equipments Trading Sdn Bhd was among the Malaysian recipients of the Overseas Excellent Distributor 2016 from Launch Tech. Based in Seri Kembangan, the company was a dealer since Launch Malaysia first set up base in 2004. When Launch Malaysia changed its strategy by selling through appointed distributors in 2010, Beta Equipments was appointed one of its official distributors.
Managing Director Lawrence Seow said: “We are honoured to have won this prestigious award for the fourth time. It is a recognition of our hard work and efforts to aggressively promote Launch products for the past few years. We are thankful to Launch Malaysia for working closely with us to introduce several promotional campaigns such as the special trade-in offer, 3 years free software upgrade and genuine product certificate. These campaigns successfully helped us to increase Launch products’ market share in Malaysia.”
Seow added that in such a competitive market, it was vital to think out of the box and explore innovative ways to market the products.