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BKT Extends United Rugby Championship Sponsorship Until 2030

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Lucia Salmaso and Martin Anayi shaking hands on a rugby field between two large off-highway tyres and BKT branding posts. (Photo: BKT)
Balkrishna Industries Limited (BKT) and the United Rugby Championship (URC) have extended their partnership until 2030. Under the new agreement, BKT becomes the Official Global Tyre Partner of the tournament, while maintaining its status as Title Sponsor in the Northern Hemisphere and broadening its reach across all URC territories: Ireland, Italy, Scotland, Wales, and South Africa.

BKT Broadens URC Reach to Global Level in Extended Sponsorship Agreement

The collaboration first began in 2022 and, with the extension, will run through 2030. As the URC’s sponsor, BKT has been involved in ...

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