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Bridgestone Group Introduces Dayton Tyre Brand in Indonesia

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Executives wearing red Dayton caps and shirts giving thumbs-up gestures while standing behind two display tyres, the H/T100 and DT30, in front of a red "Make Your Day With Dayton" backdrop.
Dayton, a tyre brand under the Bridgestone Group, officially entered the Indonesian market in the third quarter of 2026, marketed under the tagline “Your Reliable Partner” and the brand core “Essential Reliability and Quality”.

Dayton Enters Indonesia Offering Bridgestone-Engineered Value Tyres

PT Bridgestone Tire Indonesia President Director Mukiat Sutikno outlined the thinking behind the launch. “Dayton was developed through a mature research and development process, starting from a deep understanding of customer needs. We listened to what Indonesian consumers expected, then tran...

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