Potenza users took part in Bridgestone’s high-performance driving event at Impact Speed Park in Thailand.
More Than 100 Potenza Users Took Part in the Event
Bridgestone Sales (Thailand) recently hosted a high-performance driving event for its Potenza customers, bringing together around 100 participants at Impact Speed Park, Nonthaburi, in mid-December.
The event, titled the “2025 Bridgestone Driving Experience: Potenza Club Meeting”, was held on December 13 and marked the company’s year-end customer engagement programme focused on performance driving. It was organised in collaboration with Top Secret Thailand, led by Beer Baiyoke, and several other partners, such as Liqui Moly Thailand, 3M Thailand, and Sprint Filter. Automotive influencer Ko Street Doc was also involved in creating the event.
Participants, all of whom were users of Bridgestone Potenza tyres, took part in a structured driving workshop led by professional instructors. The programme combined classroom-style coaching on sporty driving techniques with on-track sessions, allowing customers to experience the performance characteristics of the tyres using their own vehicles.
On-track highlight activities included hot-lap sessions, demonstrations by the Top Secret Thailand team, and runs by a performance test vehicle. One of the centrepieces was a hot lap featuring a Mitsubishi Lancer Evolution 8 MR. The event also hosted a custom car contest, attracting up to 50 modified vehicles competing for awards.
The event concluded with an evening programme comprising a dinner reception, prize draws, and entertainment. Prizes included sets of Bridgestone Potenza tyres; limited-edition merchandise created by Bridgestone, Top Secret, and Street Doc; as well as tyre discount vouchers worth up to 10,000 baht (£237). A live performance by Thai rock band Zeal then wrapped up the event.
Mr Akihito Ishii, Managing Director of Bridgestone Sales (Thailand), said, “This year marks the third consecutive year of the Bridgestone Driving Experience, created to give customers the opportunity to experience the full sporty performance of Bridgestone Potenza tyres on a real racetrack, while enhancing driving skills with greater confidence and safety under professional guidance.”
“I would like to sincerely thank all customers for their participation and continued trust in Bridgestone Potenza. Their confidence inspires Bridgestone to continuously develop innovative products, and we hope this event has created a memorable experience while strengthening our relationship with our customers,” he added.
