Yokohama Rubber Secures ATP Tour Deal Until 2028
Yokohama Rubber will remain the ATP Tour’s Official Tire Partner until 2028, with branding at top…
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Linglong Tire Pledges Carbon Neutrality by 2050 at COP30
At COP30, Linglong Tire pledged to achieve carbon neutrality by 2050 through sustainable materials, clean energy,…
TyreXpo Asia Returns to Bangkok in 2026 with AutoMROtive Launch
TyreXpo Asia 2026 and AutoMROtive in Bangkok will connect global tyre and MRO industries to drive…
Dunlop Partners with Gran Turismo 7 and GT World Series 2025
Dunlop joins Gran Turismo 7 as the Official Tyre Partner, marking a new step in Sumitomo’s…
Hankook Tire Becomes Official Tire Partner of Tomorrow’s Golf League (TGL)
Hankook Tire partners with TGL, the high-tech golf league co-founded by Tiger Woods and Rory McIlroy,…
Malaysia’s MOT and MIROS Study New Measures to Detect Illegally Retreaded Tyres
Malaysia’s Ministry of Transport (MOT) is assessing new methods to identify illegally retreaded tyres in the market, including…
Michelin and Mercedes-AMG Cover the Earth’s Circumference in Under Eight Days
Michelin and Mercedes-AMG set an electric endurance record, covering 40,075 km in under eight days with…
BKT Becomes Title Sponsor for Australia-India Cricket Matches
BKT becomes the naming rights partner for Australia’s 2025 ODI and T20 series against India, strengthening…
Toyo Tires Expands European R&D with New Serbia Lab
A new Toyo Tires R&D lab in Serbia will open in 2027, driving innovation in materials,…
Nokian Tyres Named Official Sponsor of IIHF Ice Hockey World Championships
Nokian Tyres will sponsor the 2026 and 2027 IIHF Ice Hockey World Championships, which will be…