BKT Becomes Title Sponsor for Australia-India Cricket Matches
BKT becomes the naming rights partner for Australia’s 2025 ODI and T20 series against India, strengthening…
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Toyo Tires Expands European R&D with New Serbia Lab
A new Toyo Tires R&D lab in Serbia will open in 2027, driving innovation in materials,…
Nokian Tyres Named Official Sponsor of IIHF Ice Hockey World Championships
Nokian Tyres will sponsor the 2026 and 2027 IIHF Ice Hockey World Championships, which will be…
Hankook Shrinks Its Giant Technoring into Lego World
Hankook transforms Technoring into a playful 1:700 Lego model with help from Lego and master builder…
Apollo Tyres Logo Makes First Appearance on Indian Cricket Team Jerseys
The Apollo Tyres logo features on Indian cricket jerseys for the first time, marking the start…
Continental Launches General Tire Brand in Malaysia
Continental Tyre Malaysia launches General Tire with Altimax and Grabber ranges, offering performance and durability for…
Triangle Tyre Secures EcoVadis Gold Medal in Sustainability Rating
Triangle Tyre scores 81 points in its first EcoVadis assessment, ranking in the top 5% globally…
Falken Secures Bundesliga Sponsorship Deals with Stuttgart and Hamburg
Falken partners with VfB Stuttgart, Hamburger SV, and HSV Women, aiming to boost brand loyalty and…
Ballon d’Or 2025: Hankook Continues as Official Sponsor
The Ballon d’Or 2025 at Théâtre du Châtelet will feature Hankook as official sponsor, with branding…
Apollo Tyres Becomes Lead Sponsor of Team India Until 2028
BCCI announces Apollo Tyres as Team India’s lead sponsor after a competitive bidding process, reflecting cricket’s…