TyreXpo Asia 2025 in Singapore once again proved to be a key meeting point for tyre industry professionals worldwide.
Eldan Recycling Targets Asia’s Tyre Waste Challenge
Among the exhibitors was Eldan Recycling, one of two European companies focused on tyre recycling. Eldan Recycling showcased its solutions for handling end-of-life tyres and broader recycling technologies.
Eldan Recycling’s presence underscored its commitment to engaging with new markets, particularly in Asia where tyre disposal and recycling remain significant challenges. While the majority of attendees at TyreXpo Asia were tyre retailers, many explained the struggle with efficient tyre disposal solutions. Eldan Recycling was present to educate these businesses and local distributors on the benefits of investing in recycling equipment that allows them to process tyres in-house rather than rely on costly external disposal methods.
With a strong visitor presence from countries such as Australia, Indonesia and Thailand, Eldan Recycling sees great potential in these markets. Speaking about the company’s strategy, Carsten Neilsen, Area Sales Manager for North America and South East Pacific, stated: “We are here to raise awareness. Even if we don’t sell directly at the exhibition, it’s about making an impression. When people remember us, that’s a success in itself……”
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Eldan Recycling拓展全球版图
推动轮胎回收解决方案
2025年亚洲轮胎展（TyreXpo Asia 2025），再次成功汇聚全球轮胎行业专业人士。作为本届展会上少数专注于轮胎回收的欧洲参展商之一，Eldan Recycling展示了其处理废旧轮胎的综合回收技术方案。
Eldan Recycling的参展凸显了其积极拓展亚洲新兴市场的战略布局，尤其是在轮胎处理与回收依旧面临诸多挑战的地区。尽管到场的多数观众来自轮胎零售领域，但许多人都表示在寻找高效的废旧轮胎处理方案时遇到了困难。Eldan Recycling希望借着参展，向这些企业和当地经销商传达透过投资于回收设备的好处：企业可以在内部完成轮胎处理，无需依赖外部高成本的处理方式。
本届展会吸引了来自澳大利亚、印尼及泰国等国家的众多专业观众，Eldan Recycling 对这些市场的潜力表示看好。负责该公司北美及东南太平洋市场区域销售的经理卡斯滕·尼尔森（Carsten Neilsen）表示：“我们此行的重点是提升知名度。即使没有在展会直接达成交易，只要能让观众记住我们，就已经是成功……”
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