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EuroLeague Basketball to become the Title Sponsor of the New BKT Eurocup

BKT has taken another step forward in sports providing a fresh meaning to its strategic partnership with Euroleague Basketball, which started three years ago.

BKT renews its Partnership with Euroleague Basketball with a Focus on Social Initiatives

BKT, has indeed renewed the three-year Premium Partnership with Euroleague Basketball and has invested in the EuroCup tournament becoming its Title Sponsor. The new EuroCup BKT will have a new format, and the multinational company will engage in activities directly involving fans. As a Premium Partner, BKT will continue to support EuroLeague, ...

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