Falken partners with VfB Stuttgart, Hamburger SV, and HSV Women, aiming to boost brand loyalty and visibility through Bundesliga sponsorships.
Falken’s Deal with Hamburg also Includes HSV Women
Falken Tyre has struck partnership deals with two German Bundesliga clubs, VfB Stuttgart and Hamburger SV, strengthening its commitment to top-tier football.
As the official partner of Stuttgart and Hamburg, Falken has secured advertising spaces in the respective stadiums—MHPArena in Stuttgart and Volksparkstadion in Hamburg. The tyre maker will be featured across the clubs’ digital and offline platforms throughout the season. The partnership packages also include extensive hospitality opportunities and the right to use both clubs’ logos.
With Hamburg, Falken now not only sponsors the men’s team, but the women’s team—HSV Women—as well. Falken, a subsidiary of Sumitomo Rubber Industries, sees the growing interest in women’s football as an opportunity to boost the brand’s visibility and reach in the market segment.
Falken‘s partnership with HSV Women includes several minutes of in-game advertising (via LED or static modules), the opportunity for two children to accompany players onto the pitch at a women’s home match, and a signed HSV Women’s jersey.
“Hamburger SV and VfB Stuttgart are among the most traditional football clubs in Germany and enjoy nationwide recognition. I am convinced that their strong media presence and resulting reach will enable us to connect with a broad target audience and strengthen brand loyalty in the long term,” said Markus Bögner, COO and President of Falken Tyre Europe GmbH.
