Falken Tyre has renewed its PDC partnership as the World Darts Championship breaks prize money and audience records.
Falken Tyre to Be Present at PDC’s International Tournaments
Falken Tyre Europe GmbH (Falken Tyre) has extended its partnership with the Professional Darts Corporation. The partnership, where Falken Tyre serves as the official tyre partner, began in December 2024 and, under the new agreement, will now last until November 2026.
Marking the start of the new season, the World Champion was crowned on January 3, 2026, at London’s Alexandra Palace. Falken Tyre said, in terms of prize money and audience capacity, the 2025/26 World Darts Championship has broken all records. Also, for the first time in the history of darts, the winner’s prize reached the amount of £1,000,000; part of a total prize fund of £5,000,000.
“We are delighted to extend our partnership with the PDC World Darts Championship,” Markus Bögner, Managing Director and President of Falken Tyre Europe GmbH, commented. “With its international reach and a dynamic, sports-oriented target audience, Falken is the perfect partner for the PDC. Furthermore, the attractive winner’s prize reflects the strong demand and significantly contributes to Falken’s high brand visibility.”
Last year, Falken Tyre showcased its presence at every PDC tournament, including several events that featured its own activation game, prize draws, and exclusive meet-and-greets with well-known dart players such as Max Hopp. As part of the extended partnership, Falken Tyre will also be present at international tournaments of the PDC World Series of Darts, including events in the USA, Australia, and New Zealand.
Adam Perfect, Head of Commercial at the PDC, stated, “We are proud to partner with Falken as a global partner of the PDC and align with the worldwide reach of their brand across key darts markets. We look forward to continue working with their expert team to build a deeper connection with darts fans across multiple touchpoints of the partnership.”
