Falken’s 2026 Adventure Camp in New York showcases the Wildpeak A/T AT3WA’s transition from city streets to rugged, unpaved off-road routes.
Wildpeak A/T AT3WA: Bridging Urban Roads and Off-Road Trails
Falken Tyre Europe GmbH has announced the launch of its “Adventure Camp New York State”, an experiential marketing initiative designed to demonstrate the real-world capabilities of its Wildpeak A/T AT3WA all-terrain tyre.
Scheduled to take place from May 28 to June 7, 2026, the expedition will take participants through a variety of terrains across the state of New York. The project aims to showcase how the Wildpeak A/T AT3WA manages the transition from urban environments, country roads, to unpaved off-road routes.
The Falken Wildpeak A/T AT3WA possesses a strong credential, having secured first place in the Auto Motor und Sport off-road tyre test in September 2025. During the test, it outperformed six other all-terrain models, specifically excelling on loose surfaces where it demonstrated short braking distances, stable lateral grip, and strong traction.
The 2026 Adventure Camp route is set to link metropolitan areas with forests, gravel tracks, and remote trails. Falken said that the initiative deliberately avoids extreme off-road stunts in favour of practical driving scenarios that highlight the tyre’s versatility for everyday explorers.
“The aim of the camp is to make this transition tangible and to demonstrate how an all‑terrain tyre performs both on everyday journeys and in more demanding off‑road environments,” Falken said.
Prospective participants have until March 31 to submit their applications via the official campaign website. Through this initiative, Falken aims to demonstrate that modern mobility can work hand in hand with nature-focused exploration when equipped with the right tools.
