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Fastfit Tyre: Building a Nationwide Tyre Brand from Humble Beginnings

Fastfit Tyre Eco Majestic Semenyih outlet exterior with staff and display vehicles at the opening event
Datuk Soh Teck Liong grew Fastfit Tyre from a single Pahang shop in 1999 to a 36-outlet Malaysian chain built on community-first service.

Inside Datuk Soh Teck Liong’s Journey to Build Fastfit Tyre

A meeting with Datuk Soh Teck Liong, the founder and driving force behind Fastfit Tyre, is both engaging and inspiring. Warm, approachable and soft-spoken, he carries himself with humility, yet behind his friendly demeanour lies unmistakable conviction. 

“I used to work for someone else before starting my own business,” he recalled. “I’ve always believed that only through business ...

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