F1 champion Kimi Räikkönen joins Nokian Tyres as ambassador, aiming to boost global recognition for the iconic Finnish tyre brand.
Räikkönen: Nokian an Iconic Finnish Brand
Formula One legend Kimi Räikkönen has become the new brand ambassador for Nokian Tyres. The tyre maker expects Räikkönen‘s profile to elevate its global presence and amplify its international recognition.
Known as “The Iceman”, Räikkönen is the 2007 Formula One World Champion with Ferrari. With a career spanning over two decades, he competed in 349 Grand Prix, securing 21 wins and 103 podiums.
Same Roots, Same Characters
For Nokian Tyres, the appointment of Räikkönen as a brand ambassador “just makes sense” because the two share the same DNA.
“Finnish roots, uncompromising performance, and the ability to thrive under pressure. Both are built for extremes, whether it’s conquering the racetrack or navigating roads in changing conditions and harsh weather,” said Tiina Frazer, Nokian Tyres VP for Brand, Marketing, and Communications.
Räikkönen himself, who also competed in the World Rally Championship from 2009 to 2012, said that Nokian Tyres has always been a part of his life.
“Perfect match, great to start working with Nokian Tyres, a brand I remember from the days when my parents drove me to karting tracks, before I even had a driver’s license. In my opinion, Nokian Tyres is an iconic Finnish brand. I’m excited to start spreading the good news about the great tyres to the world,” said the 46-year-old.
