Sumitomo sees potential in ultra-high performance, 4X4 and SUV segments, apart from normal passenger car tyres.
Promax Lubricants Launches New Winmax Multi-Synthetic Engine Oil
Winmax Multi-Synthetic Engine Oil developed based on Promax's own formulation, blend and produced by us using German technology for all passenger cars.
Deauto Bet on Diversification
Deauto Recycle & Retread Industry Sdn Bhd has committed itself to a strategy of diversification as the retread environment continues to prove to be a complex battleground.
Messe Frankfurt’s Upcoming Automechanika Ho Chi Minh City and Auto Maintenance & Repair Expo to be Rescheduled
Two of Messe Frankfurt’s Mobility & Logistics fairs in Asia have been postponed due to the recent Novel Coronavirus outbreak.
Toyo Tires Brand Image Enhanced at Toyota Gazoo Racing Festival
Toyo Tires has been the Gold Sponsor of the Toyota Gazoo Racing Festival since its inception in August 2017.
TyreStore Delivers a Seamless Unified PowerTrac Tyre Purchase Experience
Instead of trying to compete head on with the traditional tyre retailers, TyreStore decided to use the Blue Ocean strategy.
Tyre Industry Round Table 2019
What will be the key trends that will affect the tyre industry, what will be the key opportunities and threats? Here are some of the answers.
Hankook and Real Madrid C.F. Extend Their Partnership Until 2023
Hankook extended its global partnership with Spain's top club Real Madrid C.F. at the beginning of the new decade in the presence of the new European Hankook Tire President Sanghoon Lee and Florentino Pérez, President of Real Madrid C.F.
BKT and Monster Jam Set to be Partners Until 2026
BKT and Feld Motor Sports, the promotor of the Monster Jam show made in USA, have decided to extend their partnership till 2026.
BKT Become Title Sponsor of Ligue 2
BKT is continuing to make moves into the world of football sponsorship as the tyre manufacturer, becomes new Title Sponsor of Ligue 2 which starting from the season 2020/21 will indeed be named Ligue 2 BKT.