ExxonMobil and Michelin Enter Strategic Partnership in Malaysia
More than 40 Tyreplus outlets in Malaysia now carry and supply premium Mobil 1 lubricants for car owners nationwide. The partnership between ExxonMobil and Michelin signifies a joint commitment to provide better engine and tyre protection for car owners with the promise of quality, excellence, reliability and performance.
“We are thrilled to announce this partnership as part of our continued commitment to the motoring community in Malaysia. Our collaboration with Michelin brings two recognised brands together with the end-goal of providing better service and combined cost savings for our customers. At ExxonMobil, we are committed to delivering the best lubricant solutions for exceptional performance and anti-wear protection for automotive engines,” said Pajaree Meekangvan, Southeast Asia Cluster Sales Manager at ExxonMobil Asia Pacific Pte Ltd.
ExxonMobil, through its local distributor(s), will provide Michelin’s Tyreplus service outlets with an extended range of Mobil 1 and Mobil Super lubricant solutions to cover all vehicle needs. Customers can enjoy a one-stop experience for their car servicing needs that includes tyre services, battery and engine oil change with the availability of Mobil 1 and Mobil Super lubricants at the Tyreplus service outlets. Mobil 1 is formulated with proprietary Multi-Layer Anti-Wear Technology that combines anti-wear additives and high-performance fluids to provide ‘outstanding’ engine protection and lower oil consumption even under extreme conditions. From 19th May to 30th June, 2017, customers who purchased Mobil 1 and Mobil Super lubricants at any participating Tyreplus outlets nationwide received a complimentary anti-slip mat.
Tyreplus is Michelin’s global retailing concept with an independent network of tyre retail stores. They offer a wide variety of major tyre brands in addition to those by Michelin, lubricants, batteries, suspension and braking systems. Tyreplus also offers professional services under one roof for customer convenience that includes alignment, air-conditioner refilling and nitrogen inflation.
“Consumer-driven needs are at the centre of all our offerings at Tyreplus. We are excited to work with ExxonMobil to provide customers a variety of solutions under one roof. Both Michelin and ExxonMobil share a long heritage in motoring and we are confident that, through Tyreplus, our combined product and service offerings will provide drivers with the best protection they need to meet the gruelling demands on the road,” said Pascal Nouvellon, Managing Director at Michelin Malaysia Sdn Bhd.
Mobil 1 is the official technology partner of many of the world’s most popular and successful race teams, including the Red Bull Formula 1 team, Stewart-Haas Racing’s NASCAR Sprint Cup Series team and Porsche Motorsport.