Toyo Tires Wins ‘Best Brand in Automotive’ at BrandLaureate for ‘Proxes High Performance Tyres’
Toyo Tyre Sales and Marketing Malaysia was selected the winner of The BrandLaureate Best Brands Award 2016-2017 Corporate Branding: Automotive – ‘Proxes High Performance Tyres'.
This honour is bestowed to very select brands that have demonstrated strong brand values and good social and business conduct. Candidates are judged with a stringent 300-point selection criteria consisting of brand strategy, brand culture, integrated brand communications, brand equity and brand performance.
As a brand, Toyo Tires is seen as synonymous with 'high performance' having built a legacy of delivering innovation, performance, quality and excellent service for more than 72 years. With that reputation, Toyo Tires and its Malaysian subsidiary, Toyo Tyre Sales and Marketing Malaysia, further reinforce this reputation with the highly acclaimed Proxes High Performance tyres as well as Tranpath MPV tyres, Open Country SUV/4x4 tyres and Energy Efficient Nano Energy 3 tyres.
Toyo Tires is also the Original Equipment Manufacturer (OEM) vehicle tyre of choice for manufacturers internationally with tyres being exported to the US, Japan, Europe, Australia, the Middle East and South-East Asia.
Toyo Tyre Sales and Marketing Malaysia has established a strong and comprehensive network of ‘One-Stop Tyre Sales and Service’ Centres throughout Malaysia. The company describes its No 1 advantage as its ‘superior’ customer service at all Toyo Premium Auto Centres, Toyo Auto Centres and Toyo Tyre Centres, which offer modern facilities, latest state-of-the-art automotive equipment, ample parking and air-conditioned waiting rooms.
It is also very active with its Corporate Social Responsibility initiatives like organising and sponsoring defensive driving courses for Government agencies, sponsoring major sports events across the country and providing educational scholarships for deserving students.
Kanji Kasai, Chairman, Toyo Tyre Sales and Marketing Malaysia, received the award at The BrandLaureate Best Brands Award 2016-2017 Gala Dinner at The Majestic Hotel in KL on 22nd May, 2017.
"It is indeed an honour to be recognised by The BrandLaureate judging committee for our brand values and social activities. I would like to thank everyone involved for their dedication and effort that has made this possible," said Kasai.