Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Apollo Tyres (Malaysia) SdnBhdrecently organised the Apollo Tyres PCR Seminar and Product Launch for its central region dealers. A total of 200 existing and potential dealers were invited by its central region distributor Monti Tyre SdnBhd, coveringthe Klang Valley, Selangor and up to Seremban. Monti Tyre has more than 20 years of experience in the industry with a strong sales team and extensive network.
The event was held to introduce Apollo brand and products, and the focus was more on passenger car radial tyres.
Victor Siew, Divisional Head of Apollo Tyres Malaysia, said: “The central region is the biggest and most demanding tyre market in Malaysia due to its large car population and therefore the potential for Apollo is massive. As such, we will continue to provide all the necessary support to our distributor to grow this market. We are confident that the quality and performance of Apollo tyres can satisfy the high expectation from the consumers in this region. In addition, with our one year unconditional warranty, it gives the consumers more confidence to try our products.”
Siew also stressed that the company believed in a strong ‘one family’ partnership with its distributors, which explained why Apollo Tyre Malaysia and Monti Tyre team members wore the same T-shirts at the event.
Among the highlights were the marketing, product and sales promotion presentation as well as the lucky draw.
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