Falken Dealer Incentive Trip to Asia Cross Country Rally 2017
Stamford Tyres Malaysia(STM), the sole distributor of the Falken brand in Malaysia, rewarded its dealers with a 4 days 3 nights trip to Ayutthaya, the focal point of the 2017 Asia Cross Country Rally (ACCR), and Bangkok from 13th to 16th August, 2017.
A total of 33 people, including 6 representatives from Stamford Tyres Malaysia - Team Leader Frankie Kong, Team Assistance Kelvin Wong, Senior Sales Manager Chia Kiang Mun, Stamford Tyres Malaysia CEO Cham Soon Kian and two STM marketing personnel Chye Chew Yong and Norma Ng - embarked on the trip. They were warmly welcomed by Sumitomo Rubber Thailand (SRT) with a grand dinner at Classic Kameo Ayutthaya hotel.
Shortly after dinner, the real excitement began at the ACCR area. This year, the 22ndrunningof the rally, STM sponsored two TRD Asia Teams. The dealers cheered for the two Toyota Hilux Revos, one carrying Falken’s green and blue colours and the otherfitted with FalkenWildpeak MT01 265/70R17,at the start point. The MT01 was the team’s preferred choice as it offers maximum traction and aggressive design pattern, and has a good reputation for its proven off-road performance and durability over harsh conditions.
The MT01 features the proprietary three-ply Duraspec Sidewall Technology that was developed to sustain the most punishing off-road conditions. Duraspec includes a two-ply turn-up on the bead for an additional layer of protection and durability. Large shoulder blocks provide improved stability and traction. In addition, the shoulder lugs give extra pulling power in soft terrain, particularly when aired down.
First held in 1996, the ACCR has become a prominent cross country rally event in Asia. It is commonly known as AXCR or Asian Rally. Held in August every year, the route takes to the mountain area, jungle, beach side, plantations, tarmac and circuit.
The main highlights on day 2 were the visit to the VVP 4x4 Center and B-Quik Store. The VVP 4x4 Center is owned by VeerasakNitipisanon, Managing Director of V.V.P. Wholesalers Co, Ltd, a distributor for popular car accessories from around the world. This was followed by a visit to the B-Quik Store.
B-Quik Company Limited, under the management of CEO Henk Johan Kiks, is the expert in the service and maintenance of tyres, alloy wheels, brake systems, batteries, shock absorbers, car suspension, air conditioning systems and oil change. Currently, B-Quik has 136 branches countrywide with more than 2,000 employees in Thailand. It also has a branch in Cambodia.
B-Quik is Stamford Tyres’ biggest customer in Thailand. It is also a major Thai distributor for Falken tyres and Stamford Tyres’ premium wheel brand SSW; it also sources certain Falken sizes from STM. In addition, SSW is the sole wheel brand suppliedto the B-Quik retail chain.
Before heading back to Malaysia, the dealers visited the S.C.H. Industry Co, Ltd (Project Mu) factory inRatchaburi. The company is a leading manufacturer of disc brake pads and backing plates in Thailand. They were warmly welcomed by President Yongyut, General Manager Yassawee and Factory Manager Yutthasak as well as PMU-Asia Managing Director OJ Yutaka Onuma.