Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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CST Tires is very active in supporting sports events globally, including the Qinghai Lake International Cycling Race that took place in July 2017. This was the 5th consecutive year that the company was the sole tyre sponsor for the event. The two parties work closely and grow together. CST Tires has witnessed how the Qinghai Lake International Road Cycling Race grew from a humble beginning to become the most influential cycling race in Asia. Today, it is a multi-day stage race of the highest level in Asia (2.HC).
Held at the Qinghai-Tibet Plateau, which is also known as the Roof of the World, which has an average altitude of more than 4,000 metres, it is the ‘highest’ international road cycling race. This year, the 16th Qinghai Lake International Cycling Race attracted 22 professional cycling teams from all over the world. The height imposes a great challenge, even for the serious cyclist. The cycling route, 1,350 kilometres in length, runs around Qinghai Lake.
CST Tires and the race share the same vision in the pursuit of quality. As the sole tyre sponsor, the company brought various star products and its sponsored cycling team, Ningxia Sports Lottery-Livall Cycling Team, to the event. This allowed the cyclists to experience the good performance and quality of CST bicycle tyres.
With the boom in bike sharing in China, some of these bicycles come standard with solid tyres. CST rolled out tyres that are suitable for bike sharing and became a supplier for bike sharing companies, including ofo, mobike and Hellobike, among others. In view of the increasing demand, CST Tires rolled out its new C1763T studded solid bike tyre recently. There is no need to inflate this new tyre and it also offers puncture resistance, which significantly increases the safety level. The company said this new tyre had gained recognition and popularity among consumers.
CST Tires added that according to the UK-based Brand Finance’s ‘Tyre 10 2017’ report on the most valuable tyre brands, CST ranked 10th.
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