Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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As part of the lucky draw under the ‘Tyre Exchange Offer’, Apollo Tyres recently gave away a brand new Maruti Vitara Brezza to a lucky customer from the western Indian state of Gujarat. Rajesh Dahiya, Group Head, Sales, Apollo Tyres Ltd handed the keys of the vehicle to Kishanji Bhai Saradava, a 28-year-old businessman from Surendranagar, in the presence of his family and the company’s key business partners from the region
Apollo’s ‘Tyre Exchange Festival’, applicable on both passenger car tyres and two-wheeler tyres, saw the participation from around 250,000 customers across the country, resulting in sales of 1 million tyres under this offer. Gujarat itself accounted for nearly one-tenth of the tyres being sold during the period. This Tyre Exchange Offer provided customer’s with attractive discounts on a new set of tyres in exchange for old ones.
Consumers who registered their purchase with the company also got an opportunity to participate in the mega jackpot, which included a chance to win an iPhone X every week and a brand new Maruti Vitara Brezza every month during the offer period. In addition to the recent grand prize, the company would give away two more vehicles to lucky winners across the country.
Commenting on the initiative, Rajesh said: “Tyres are one of the most essential safety components of a vehicle and through the Exchange Offer, we encourage consumers to exchange their old tyres for new ones. This exchange festival also gives us an opportunity to educate consumers about the regular check-up and timely replacement of their tyres."
The company chose Maruti Vitara Brezza as the Grand Prize as it is one of the bestselling compact SUV in India today and also one of the most awarded and like vehicle in its category. Apollo Tyres is also the leading original fitment tyre brand on Brezza’s ZDI+ and ZDI models.
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