For the fourth consecutive year, Bridgestone Malaysia has once again lent its support to the National Cancer Society Malaysia’s marquee event ‘2018 Relay For Life Kuala Lumpur’. This year, Yuichiro Shirai, Managing Director of Bridgestone Malaysia, handed a cheque of RM66,000 to the National Cancer Society Malaysia.
Bridgestone Malaysia Donate to National Cancer Society Malaysia
Proceeds from the donation would be used for community outreach efforts, therapy and wellness programmes for cancer patients and survivors, cancer and health screening services and free accommodation for underprivileged children undergoing cancer treatment.
The ‘2018 Relay For Life Kuala Lumpur’ is the signature fundraising event for the National Cancer Society Malaysia. It is a global event covering beyond 20 countries that celebrates survivors, remembers and pays tribute to lost loved ones, and raises awareness about early detection and prevention of cancer as well as garners much-needed funds.
Held at Dataran PJ on 28th July, 2018, the event attracted thousands of supporters. The Relay For Life was a rousing non-stop 8-hour event that began at 4pm and ended at 12am. The first lap started with the survivors lap, which was seen as a fitting tribute to their successful battle and overcoming spirit. The participants were flagged off by the Sultanah of Perak, Raja Puan Besar Perak Darul Ridzuan Tuanku Zara.
Bridgestone Malaysia’s team, together with cancer survivors, their caregivers and the general public took turns to walk the track in a collective show of support and generate greater cancer awareness among the public.
The tyre company had a booth selling a variety of snacks like sausages, cotton candy and coffee that were a hit with the public. Mini games were also organised with ‘exciting’ Bridgestone merchandise as prizes. The total of RM3,138 collected from the sale of the food and games participation fees were donated to the National Cancer Society Malaysia.
Bridgestone Malaysia says its CSR’s (Corporate Social Responsibility’s) motto ‘Our Way To Serve’ reflects its responsibility to future generations as a global leader in the tyre industry. Serving society with superior quality is the company’s heritage and mission. Bridgestone Malaysia adds that it is committed to using its strengths and competencies to address health, education and other pertinent issues and support communities by enhancing the way people live, learn, work and play. One of the tangible ways the tyre company has contributed to ‘truly community-worthy initiatives’ is by its continued participation in the National Cancer Society Malaysia’s annual Relay For Life event.
Shirai said: “We are truly honoured to be part of this very important event. Supporting the National Cancer Society Malaysia in its various activities and endeavours via our donation is our way of giving back to Malaysian society and showing our care, concern and admiration for cancer survivors and fighters. We are optimistic that new breakthroughs in medical technology would continue to be developed to offer hope and a better quality of life to cancer patients.”