TYREPLUS Offer Customers Unique Michelin Star Opportunity

The “Meet A Michelin Star Chef” campaign was launched on the 15th of March.

Travel and food are synonymous with Malaysians who are willing to drive far and wide for a taste of good food. Until the 15​th ​of April 2018, TYREPLUS is offering its customers a chance to travel in class for the best dining experience with a minimum purchase of two Michelin tyres.

TYREPLUS has launched the “Meet A Michelin Star Chef” campaign where ​10 lucky winners will be hosted by Chef Emmanuel Stroobant at his 1-Michelin star Saint Pierre Restaurant in Singapore. The grand prize also includes return flight, airport transfer and a one-night stay in Singapore.

Throughout the campaign, TYREPLUS customers need only to purchase a minimum of two Michelin tyres and submit the receipt with their contact details to a TYREPLUS customer care agent. The receipt also entitles each customer to redeem a Michelin branded apron. 

To be shortlisted for the grand prize, each eligible customer will need to post a public photo that shows their interpretation of their love for food on their Facebook timeline with a creative caption and #TYREPLUSCares by ​22​nd April 2018​. Winners will be selected based on creativity by TYREPLUS and announced on the TYREPLUS Malaysia Facebook page on ​24​th​ April 2018.

The 10 winners will be flown in to Singapore for a personalised interactive lunch demonstration and dining experience with the charismatic Chef Stroobant on the ​5​th of May 2018​.

“​The Michelin brand is proud to be synonymous with the best, both in tyres and food. The Michelin guide is a tradition that goes back to more than a century, one of the oldest and most sought-after guide for exceptional cuisine in the world,” said Michelin Malaysia’s Managing Director, Mr. Pascal Nouvellon.

He further said, “Understanding Malaysians’ passion for quality food and travel, we launched this contest to provide TYREPLUS customers with the best of auto service, best of tyres and the best of cuisine.”

About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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