Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Launched in 21 sizes, the new 'Tempesta Enzo' series in 7-shape tread design has wide longitudinal grooves and high a rigidity shoulder design.
Vitour Tires showcased their semi-slick sports tyre range under the ‘Tempesta Enzo’ brand at the Shanghai show. The Qingdao based contract manufacturer concluded road tests of the high-performance sport tyre, which offers excellent handling ability, during track driving conditions. Launched in 21 sizes, the new series in 7-shape tread design has wide longitudinal grooves and high a rigidity shoulder design.
“Tempesta Enzo engineered with technology inspired by racing, offers maximum grip under braking and cornering conditions in wet and dry conditions,” claimed Flora Fans, Sales Manager, Vitour Tires at the annual tyre event in China.
With road test concluded successfully, the new tyre range is ready for sale in the export and domestic market. The range is designed to offer consistent footprint and uniform pressure distribution for enhanced cornering. It has a high response directional tread pattern with circumferential grooves that help in creating a consistent contact patch for a smooth feel. A special tread compound, the same found in performance driving events, helps in providing initial grip.
Established in 2006, Vitour is a major PCR player, also producing a small volume of TBR tyres. “We are mainly into PCR tyres and sell 3 million pieces annually,” said Flora. The company until now has only focused on the overseas market, with the whole production being shipped around the world.
However, the company has recently altered its strategy and is now looking to develop sales inside China also. The move may have been due to the tough evolving market scenario overseas, especially in the hi-end western markets.
“We have now introduced the brand in the domestic market from the beginning of 2018, however, the domestic sales are still small since it is our first year in the China market,” said a company official.
“We have been exporting all our production for the last decade but now we have much a wider range and sizes that could serve the domestic market better.” Vitour markets PCR, SUV 4x4, light truck radial, special trailer, and winter tyres under various brands.
卫途轮胎（Vitour Tires) 在上海CITEXPO展中，展示他们的“Tempesta Enzo” 品牌
“Tempesta Enzo 采用受赛车启发的技术，在干地和湿地制动与拐弯时提供最大的抓地力。 ”卫途轮胎销售经理Flora Fans在该中国一年一度的展会中表示。
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