Wanli is considering building a tyre manufacturing facility in the Far-East outside of China.
Wanli Tire Considering Overseas Expansion
Wanli Tire Corporation is in the midst of evaluating an overseas expansion. The Guangzhou headquartered tyre major says it is considering building a tyre manufacturing facility in the Far-East outside of China. “We are analysing the possibility of a new site in a neighboring country such as Malaysia, Indonesia or Vietnam,” said a source on condition of anonymity at the CITEXPO 2018 in Shanghai.
This follows on from a 2017 announcement that the company would be investing $1 billion in a new radial tyre production site in South Carolina in the USA. Wanli plans to make this investment over period of eight years in two phases that eventually offers employment to over 1,000 people on completion. The official also declined to comment on the status of the US plant.
The holding of US project may have prompted the Vanlead Group tyre subsidiary to look for alternative site for expansion in proximity to China considering the volatile evolving scenario in the international tyre business.
Wanli’s Guangzhou plant produces about 17 million PCR tyres annually, while the company’s Hefei Plant commissioned in 2016, produces 2 million TBR tyres. While Wanli is the Group’s biggest brand in export markets, the company also manufactures tyres under the Sunny and Aptani brands. It promotes PCR tyres under all three brands but market TBR tyres only under the Wanli brand.
The tyre maker has strong OE business as its tyres are being used as OE fitments on 84 vehicles produced in 23 auto factories including Citroen/Peugeot, Dongfeng, Nissan, JAC, FAW, GAC Trumpchi, Honda etc.
Wanli exports 52% of the overall sales volumes, with OE making up to 30% and domestic retail sales 18%. The company maintains 200 resale agents and 4,000 retail outlets spreads over the major part of the country.
The brand also boasts a racing pedigree, Wanli is currently first brand from China to sponsor the Japanese D1 Grand Prix, placing it in the same league as other major global brands Bridgestone, Toyo, Goodyear and Dunlop.
此外，该品牌还拥有赛车血统，万力目前是第一个赞助日本D1 锦标赛的中国品牌，使它得以与其他主要的全球品牌如普利司通、东洋、固特异及南洛一同出现在联赛之 中。