Westlake Malaysia & Team Westlake Malaysia Join Hands to Raise Brand Awareness

The recent two events that Team Westlake Malaysia (TWM) participated in were Velocity Motorshow Drift Challenge and Selangor Autoshow. 

TWM Brings Westlake Brand Closer to Car Enthusiasts

Westlake Marketing Sdn Bhd (WMSB), the distributor of Westlake tyres, and Team Westlake Malaysia (TWM) drift team continue to participate in grassroots events to bring the Westlake brand closer to car enthusiasts. The recent two events that they participated in were Velocity Motorshow Drift Challenge and Selangor Autoshow. 

TWM took part with 3 cars in the Velocity Motorshow Drift Challenge, which was held on 15^th September at Plazar, Plaza Arkadia Outdoor Carpark in Desa Parkcity Kuala Lumpur. The challenge attracted the participation of about 50 drifters. Lee Mun Hoong of TWM emerged victorious in the open category and won the best drifter award. The other 2 drivers were Ivan Choo and Wilson Chang. 

Featuring huge car club gathering, modified car display and competition, the Selangor Autoshow took place at the Stadium Shah Alam parking lot on 30^th September. Special VIP guest Tengku Shariffuddin Shah from the Selangor royal family visited the show. 

WMSB was one of the event co-sponsors and the TWM thrilled the crowd with a splendid drift display driving on Westlake Sport RS tyres. 

It is said that the Westlake Sport RS tyre is an ideal drift tyre with special design and components based on competition experience. Asymmetric tread design with big pattern blocks and special compound provide superior grip. Continuous centre rib generates better grip in dry conditions and enhances high-speed stability. 

The above exercises allowed the car enthusiasts to have a closer experience with Westlake and for WMSB to get direct feedback from the consumers.

大马威狮与大马威狮车队联手提升品牌知名度

威狮轮胎马来西亚经销商威狮行销私人有限公司（WMSB）与威狮车队（TWM）继续参与草根活动，将威狮品牌带到汽车爱好者之中。他们最近参与的两大活动是Velocity 汽车展漂移挑战和雪兰莪汽车展。

TWM有三辆车参加9月15日在吉隆坡Desa Parkcity 的Plaza Arkadia露天停车场举行的Velocity汽车展 漂移挑战。该挑战赛吸引了大约50名漂移车手参赛。TWM的Lee Mun Hoong车手在公开组中胜出，夺得最佳漂移车手奖。TWM车队的另外两位车手为Ivan Choo和Wilson Chang。

在9月30日于沙亚南体育馆停车场上举行的雪兰莪汽车展上，可以看到大规模的汽车俱乐部聚会、改装车展览及竞赛。特别贵宾雪兰莪王族东姑沙里弗丁（Tengku Shariffuddin Shah）也出席该活动。

WMSB是该活动的赞助人之一，而TWM则以安装上威狮Sport RS轮胎的车子，展现他们精湛的漂移技术，围观者群情鼎沸，场面非常热闹。

据悉，威狮Sport RS 是最理想的漂移轮胎，其独特的设计和特质来自累计的参赛经验。其不对称的花纹和大花纹块设计，以及独特的复合物胶料提供卓越的抓地力。持续的中央肋纹可在干地带来更好的轮胎抓地力和加强的高速稳定性。

以上的活动让汽车爱好者有机会更接近威狮品牌，也让WMSB得以获得消费者的直接反馈。