Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Yokohama's dealers were trilled with the opportunity to meet the Drogba up, close and personal and having their merchandise autographed.
Yokohama, the official partner of five-time Premier League Champions and current FA Cup holders Chelsea FC, brought club legend Didier Drogba to Selangor, Malaysia on Saturday 8th December, 2018.
The unique fan event was fronted by Chelsea legend and Yokohama ambassador Drogba, who is admired by Chelsea and football fans across the world. Having won 12 major club trophies during his two spells at the club (2004-2012 and 2014-15), Drogba is seen as a true global superstar and an inspiration to millions around the world.
The special meet-and-greet event with Drogba took place at the Sunway Pyramid Mall, from 12.30pm to 2pm, and saw hundreds of Chelsea football fans filling the LG2 Central Avenue.
As Yokohama’s global ambassador, Drogba also made his presence in an exclusive Yokohama VIP dinner that was held at Sheraton Imperial Kuala Lumpur later that day. About 200 people were invited by YHI Malaysia, the sole distributor of Yokohama tyres in Malaysia, including dealers, guests and media to meet the former Blues striker.
The event started with a performance by a group of football freestylers, followed by a question-and-answer session during which Drogba answered questions from Chelsea’s fans who were also Yokohama’s dealers.
Dealers were trilled with the opportunity to meet the English League Club legend up close and personal and having their merchandise autographed. Each table also enjoyed the moment of having a group photo taken with him. It was indeed a wonderful and once-in-a-life time experience for the dealers.
Yokohama has started a new initiative ‘Drive for More’ that would run across France, India, Malaysia, Portugal, Spain and Vietnam, with Drogba meeting Chelsea fans and Yokohama customers along the way to discuss his glittering career. Drogba would visit a number of Yokohama’s key markets in the world, including Malaysia, following a successful sales and marketing campaign from September to November this year.
横滨与其合作伙伴---5 次英超冠军和现任足总杯冠军得主切尔西足球俱乐部，于2018年12月8日（星期六）将该俱乐部的传奇球星德罗巴（Didier Drogba）带到大马雪兰莪。
广受切尔西和全世界球迷钦佩不已的“蓝狮”球星及横滨橡胶宣传大使德罗巴，正是此次独特活动的灵魂人物 。在为切尔西效力的两段生涯（从2004至2012年间和 2014至2015年间），德罗巴曾夺得12个主要的俱乐部奖杯。他是个真正的全球超级巨星 ，鼓舞了全球百万人的心灵。
这个从中午12时30分至下午2时正于双威金字塔购物中心隆重举行的德罗巴见面会，吸引了数以千计的球迷，该中心的LG2 Central Avenue因此被挤得水泄不通。
身为横滨橡胶的全球宣传大使，德罗巴也特别在当晚现身于吉隆坡喜来登帝国酒店（Sheraton Imperial ）的横滨贵宾晚宴。横滨轮胎马来西亚独家经销商---友发（ 马）私人有限公司，席开20桌，邀请其代理、嘉宾及媒体，与曾是蓝狮著名前锋的德罗巴会面。
横滨在早前开始了一个“Drive for More” 促销活动。德罗巴则会在这个涵盖法国、印度、马来西亚、葡萄牙、西班牙及越南的促销活动中，与切尔西和横滨的客户们会面。紧随着今年从9月至11月所进行的行销活动，德罗巴将造访横滨在全球的主要市场，包括马来西亚。
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