Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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The reason for Liew Koon at the Tyrexpo Asia was to introduce a series of the company’s latest technological advancements in their retreading equipment.
Liew Koon Marketing is the import and export division of the Liew Koon Group, which specialises in manufacturing and supplying complete tyre retreading plant machinery that covers all aspects of their market sector.
Tyreman spoke with Managing Director - Louis Liew Chee Weng, and he explained that the primary reason for exhibiting at the show was to introduce a series of the company’s very latest technological advancements in their unique range of retreading equipment. Liew explained, “Our in-house research and development division is constantly looking to evolve the ongoing quality of our equipment, and we have recently adapted and further increased the high quality of our products.
“Therefore, being at Tyrexpo Asia gives us the perfect opportunity to invite our established customers to visit our booth during the event to learn of our latest innovations first-hand. Over the course of the three day show we have been able to explain in detail how Liew Koon can now offer even higher quality equipment for future retreading requirements. At the same time we have even been able to meet potential new customers who have shown an interest in our product range.
When asked for his opinion of the retreading market sector in South East Asia at the moment, Liew pointed out that the market is certainly in a very slow and difficult position, and there has been a significant reduction in the amount of retreads being produced across SEA, which can be directly attributed to the Chinese tyre manufacturing industry’s infiltration of our regional market sector. He commented,” This unfortunate downturn has obviously led to a drop in our equipment sales in SEA, but we are extremely fortunate in having a global export trade, and for the moment the majority of our equipment range is being sold outside of SEA.
“There eventually has to be a solution to this situation, which is seriously affecting the market, but until the current Chinese tyre dilemma caused by anti-dumping tariffs is resolved, I feel it will continue to struggle.”
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