Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
Phone: (60) 3 7781 1323
Westlake Malaysia claimed that more than 300 tyre shops and dealers in Peninsular Malaysia were currently selling its products.
Westlake, a tyre brand from China, entered the Malaysian market in 2016. Its current product line includes tyres that are designed for cars, buses, trucks, off-roaders, and industrial and agricultural vehicles, giving local consumers one more tyre brand to choose from.
Westlake Tire is a subsidiary of China’s Zhongce Group. Westlake Zhongce is ranked number 1 in China. This top ten tyre manufacturing company in the world employs 10,000 people.
At present, this China strategic group has the capacity to produce more than 40 million tyres per year. This was especially so in 2015 when the group set up a production line in Thailand to further increase its capacity. Therefore, the group is confident that Westlake tyres could be readily supplied to Malaysia in the future.
Westlake Malaysia would also open a branch that is responsible for everything the brand has in the local market. The company pointed out that as many as 85 per cent of the Westlake brand tyres sold in Malaysia is from Thailand’s production lines, and the remaining 15 per cent is from China, and comprises mainly off-the-road (OTR) tyres. It would introduce more different series and sizes to the Malaysian market in the future.
Westlake is currently the original tyre supplier for some models of Geely, BYD, Changan, Suzuki, Land Rover and Jaguar in China. As luxury brands such as Land Rover and Jaguar also use Westlake, this shows that the brand has a very strong presence in the Chinese market. This high visibility is recognised by many consumers and car manufacturers.
Westlake Malaysia claimed that more than 300 tyre shops and dealers in Peninsular Malaysia were currently selling its products and 22 of them were in the process of putting up Westlake signboards. Currently, two stores were in operation; one in Terengganu and the other in Sungai Petani. For the next 4 years, its target was to set up 60 outlets that carry the Westlake signboard. The company said it was also working with some local car brands to become their designated new car tyre supplier.
Meng Tyre & Auto Service Centre is a tyre service centre in Malacca. In addition to providing a full range of tyres and rims, it also provides general vehicle repair and maintenance services. The person in charge, Shawn Ser, is a car-loving person who developed a strong interest in cars and tyres since he was a child. By combining interest and work, he quickly learnt about servicing and repairing tyres. In 2011, he decided to start a business and opened his own tyre shop.
Shawn said: “Our first tyre centre opened in 2011 and was in business for 7 years. With the continuous increase in customer flow and the lack of tyre shop services in the vicinity, I have added one more tyre centre. After a year of market study and analysis, I decided to open a branch this year.” He continued: “Our second store, which was opened in Taman Paya Emas, has 5 employees, comprising 4 technicians and a secretary.
“I choose to be the main dealers of Westlake because of its good quality and reasonable price. In addition, we could see that Westlake Malaysia has been promoting the brand and its tyres in recent years to Malaysian consumers. After selling Westlake tyres, we found the feedback from the customers to be encouraging, especially on the tyres being good looking in tread design and durable.”
He said: “Many customers are already beginning to understand Westlake tyres and are specific about the type of tyres that they want to use, such as the SA07 for general cars or the Sport RS for performance cars.”
Shawn concluded: “The unique feature of Westlake tyres is that the company making them continue to improve the tyre quality and develop new products. Together with the quick response of the Westlake Malaysia sales team and the distribution incentives the company has introduced, I am very satisfied.”
In 2019, Shawn hopes to continue expanding publicity and attract consumers through the social media and promotional coupons.
Meng Tyre & Auto Service Centre为马六甲的一家轮胎服务中心，除了提供全系列的轮胎与轮辋，也包括一般汽车维修与保养服务。负责人徐福明是一名热爱汽车的人士，自小便已经对汽车、轮胎产生浓厚的兴趣。在兴趣与工作相结合之下，很快就学会有关修车与补胎的维修和服务。随后他在2011年选择创业，开设自己的轮胎店。
徐福明表示：“我们的第一家轮胎中心于 2011 年开始营业，开业至今已经有 7 年。随着客户流量不断的增加以及附近地区缺乏轮胎店服务的因素下，促使我有增设多一家轮胎店的念头，摸索和分析一年后才决定于今年开设分店。” 他继续说：“我们选择在Taman Paya Emas开设第二家分店，目前员工人数总共有5人，包括4名技师和1名书记。”
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