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This collaboration goes beyond supplying Shell's proven range of lubricants for Wirtgen’s extensive portfolio of construction equipment.
Shell Malaysia Trading Sdn Bhd and world leader in construction and road repair, Wirtgen (M) Sdn Bhd, signed a recent memorandum of understanding (MoU) to embark on a technical collaboration to deliver added value to customers in the infrastructure construction sector.
The MoU marked the coming together of two industry giants, each a market leader in its category, and embodies Shell Lubricants’ motto of ‘Together Anything Is Possible’.
Shell, according to Kline & Company’s Global Lubricants Industry: Market Analysis and Assessment 2017 report, is the largest lubricant supplier in the world for the past 11 years and offers an extensive portfolio of top-quality lubricant products and technical expertise to help companies improve their machine integrity and availability by lowering maintenance costs and reducing equipment downtime.
The Wirtgen Group of Germany is a world leader in road construction and repair. It supplies a complete range of innovative, high-performance and cost-efficient products and technologies for cold milling, soil stabilisation, hot and cold recycling, concrete paving and surface mining.
In Malaysia, the company has played a key role in the construction and maintenance of major road infrastructure projects such as the North South Highway, West Coast Highway and Pan Borneo Highway, among others.
According to Shell Lubricants General Manager – Malaysia and Singapore, Baljit Singh, there is a high level of synergy between the two companies as they share the same target customer base.
“Shell and Wirtgen have already been collaborating at a global level and we are delighted to further cement the ties in Malaysia. This collaboration goes beyond supplying our proven range of lubricants for Wirtgen’s extensive portfolio of construction equipment. It would see us jointly developing technical and training materials to benefit our mutual customers in the construction sector,” he said.
Wirtgen Malaysia Managing Director Ir Pok Sum Loong said his company’s focus on providing the best possible aftersales service to customers closely mirrored the approach of Shell Malaysia.
“Aside from sharing the same business philosophy and overlapping customers, we have total confidence in the quality of Shell’s products. This collaboration is timely as we are constantly exploring ways to deliver more value to our customers. Backed by Shell’s technical know-how, we would be able to help our customers optimise their machinery’s productivity by using the right lubricants,” he said.
该谅解备忘录的签署标志着两大业界巨擘的携手合作，也体现了蚬壳润滑油（Shell Lubricants）的座右铭“合作突破”（Together Anything Is Possible）精神。
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