Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Going the Extra Distance (Safely) this Raya with Goodyear Malaysia
Goodyear Hari Raya promotion entitles one winner to drive home a brand-new Honda City with a 10-year supply of tyres.
Advocating Safety on the Road with a New Set of Goodyear
In preparation for the expected influx of vehicles on the road during the upcoming Hari Raya season, Goodyear Malaysia through its Ramadhan and Hari Raya Consumer Promotion (Ramadhan and Raya – Goodyear Win a car) offers Malaysians the opportunity to purchase a new set of tyres at an attractive offer. The motivation is to highlight the threat of bald tyres to road users and prevent any further contribution to the 19,538 cases of accidents reported in Op Selamat 13 last year.
Ben Hoge, Managing Director of Goodyear Malaysia, said: “As a strong advocate of road safety, it has always been our message to our consumers to check their tyres before every road trip. With Hari Raya around the corner, we want to make it affordable for consumers who are seeking to purchase a new set of tyres from a reliable and reputable international brand. At the same time, we want to reward our consumers for taking the first step to being safe on the road, hence for the very first time in Malaysia, Goodyear would give away a brand-new car and a long-term supply of tyres.”
During the campaign period, which runs from 1st May to 30th June, 2019, those who purchase selected Goodyear tyres stand the chance to win the grand prize of a new Honda City as well as 10 years’ worth of tyre supplies.
Customers could opt for two different sets of promotions – the first features high-end tyres, including the Eagle F1 Asymmetric series, EfficientGrip series, Run on Flat (ROF) and Eagle F1 Directional 5 series, while the second is for the more affordable option that includes the Assurance TripleMax series, Wrangler TripleMax and Optilife range.
Among the tyres offered under the performance tyre category is the Eagle F1 Asymmetric 3, an Ultra High-Performance tyre designed to handle the various road conditions. It comes equipped with GripBooster Technology for better braking and handling as well as Reinforced Construction Technology for steering precision and durability.
Part of this promotion also includes Goodyear’s quietest luxury tyre, the Goodyear EfficientGrip Performance (EGP) and SUV tyre. Both tyres offer the innovation of Quiet Tred, ActiveBraking, FuelSaving and WearControl Technologies, along with the additional FlexContact Technology in the Goodyear EGP SUV tyre to offer consumers a safer and enjoyable driving experience. These tyres offer superior noise dampening, increased grip and braking performance in wet road conditions, shorter braking distances, reduced rolling resistance and shock absorbing cushion layer to lower tyre vibration for a ride that is not only safe, but incredibly comfortable. This series of tyres are available for both passenger cars and SUVs.
Another featured tyre is the Goodyear Assurance TripleMax 2 (ATM2). Manufactured with the latest HydroTred technology, it allows cars to have better braking performance, especially on wet roads. It also has an asymmetric thread design, making it easily adaptable to any circumstance and providing better handling and comfort performance for a safe and comfortable drive.
“As one of the leading tyre brands, we strive to offer state-of-the-art products and services that set the technology and performance standard for the industry. Our commitment to offer consumers a wide range of product offering stemmed from our deep market understanding over consumers’ needs, and we would continue to push ourselves to manufacture reliable tyres so that Malaysians could experience the most advanced tyre technology America has to offer,” Hoge concluded.
Buying a pair of tyres from any of the offered tyre model entitles customers to one entry to the lucky draw for the grand prize. Meanwhile, those who purchase four new tyres from the list of high-end tyres could redeem an in-car charger that doubles as an air freshener.
To join the lucky draw, customers only need to register for the Worry-Free Assurance programme via Goodyear Malaysia’s official website.
For more information about Goodyear’s Hari Raya campaign, visit its website at: https://www.goodyear.com.my/ or its Facebook page at: https://www.facebook.com/GoodyearMalaysia/