BKT Sign Global Agreement with La Liga

BKT and LaLiga recently concluded and entered into an agreement that will see the tyre manufacturer as “Official Global Partner of La Liga” with the partnership taking immediate effect and running for three years until the end of the 2021/2022 season.

BKT Become "Official Global Partner of La Liga"

“It is a great pleasure that we can strengthen the bond between BKT and the world of sport, and above all the football,” Lucia Salmaso, Managing Director of BKT Europe, says.

Óscar Mayo, International Development Director of LaLiga, adds: “LaLiga can help brands to significantly increase their exposure worldwide. Our competition has millions of fans around the world and therefore represents a huge audience for brands to engage with. We look forward to working with BKT over the coming years and helping it to achieve its objectives.”

Becoming Official Global Partner of LaLiga is another initiative that adds to BKT's sports sponsorship portfolio that it has been actively pursuing worldwide. These include the 2014-agreement with the Monster Jam circuit, the sponsorship agreement with Lega Nazionale Professionisti B, which was undertaken last year being effective till June 2021, and which has changed its name into “Serie BKT”.

In addition, BKT sponsors the French “Coupe de la Ligue BKT” football competition, to which the company has given its name till June 2024, as well as the partnership with the Australian cricket championship with the KFC Big Bash League, which is valid for two more years.

At a local level, Spain is for BKT a major strategic market in Europe, especially in the farming sector, with the company providing tyres operating in several specialist sectors.