Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Developed to outperform its previous generation in wet braking, the Energy XM2+ offers ultimate safety – both when new and throughout its useful life.
Michelin recently unveiled the Michelin Energy XM2+ with the tagline: ‘Your Stopping Superpower’. Targeting young and budget-conscious consumers who look for a tyre with safety and performance that last, the Energy XM2+ is seen as the ideal fitment for small- and mid-size passenger cars. Developed to outperform its previous generation in wet braking, Michelin says the Energy XM2+ offers ultimate safety – both when new and throughout its useful life.
Managing Director of Michelin Malaysia, Singapore, Indonesia and Brunei, Pascal Nouvellon, said: “The Michelin Energy XM2+ improves on its predecessor – Michelin Energy XM2, which has been a leading mass-market tyre for 8 consecutive years – in various aspects. Its performance is made to last. Indeed, the tyre’s ‘Stopping Superpower’ is preserved at a high level, even when the tyre has been used for a long time. As its advertising campaign goes, Michelin Energy XM2+ is like a ‘Stopping Superpower’ keeping consumers safe and confident on the road, time after time.”
With a new full-silica rubber compound, Michelin says the Energy XM2+ provides shorter wet braking distances by 1.5 metres when new, and by 2.6 metres when worn, compared to the average of other premium tyre manufacturers. The tyre also offers a longer mileage that outlasts other premium tyre manufacturers by 25 per cent.
“The ‘+’ sign on the sidewall denotes the rubber compound upgrade that is behind the braking superiority of the Michelin Energy XM2+ versus its predecessor. The tyre also maintains the Green ‘X’ marking of its predecessor, indicating optimised fuel savings. We hope the combination of enhanced safety and superior value-for-money would appeal particularly to the younger consumers,” added Nouvellon.
In Malaysia, the new Michelin Energy XM2+ is available at Tyreplus and all Michelin authorised dealers across the nation in 32 sizes, from 14- to 16-inch diameter. For more information, visit www.michelin.com.my.
米其林日前推出产品标语为“Your Stopping Superpower”的轮胎米其林 Energy XM2+。该款轮胎被誉为是中小型轿车的理想配备，它的目标客户是那些追求安全、性能持久，经济实惠的年轻消费者。米其林表示，Energy XM2+在湿地刹车性能上比上一代更强，而且从全新到到整个使用寿命期间都能为用户提供最佳的安全。
大马丶新加坡丶印尼及汶莱米其林董事经理努韦隆（Pascal Nouvellon）说：“米其林 Energy XM2+比其上一代连续8年领先大众市场的米其林Energy XM2，拥有多方面改良。它持久耐用，就算已经被使用了很长的一段时间。其‘Stopping Superpower’一直保持在最高水准。诚如其广告宣传活动的标语：‘Stopping Superpower’，确保消费者在路上能够不断地感到安全和充满信心。”
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