Developed to outperform its previous generation in wet braking, the Energy XM2+ offers ultimate safety – both when new and throughout its useful life.
Michelin Energy XM2+ Offers Ultimate Safety and Longer Life
Michelin recently unveiled the Michelin Energy XM2+ with the tagline: ‘Your Stopping Superpower’. Targeting young and budget-conscious consumers who look for a tyre with safety and performance that last, the Energy XM2+ is seen as the ideal fitment for small- and mid-size passenger cars. Developed to outperform its previous generation in wet braking, Michelin says the Energy XM2+ offers ultimate safety – both when new and throughout its useful life.
Managing Director of Michelin Malaysia, Singapore, Indonesia and Brunei, Pascal Nouvellon, said: “The Michelin Energy XM2+ improves on its predecessor – Michelin Energy XM2, which has been a leading mass-market tyre for 8 consecutive years – in various aspects. Its performance is made to last. Indeed, the tyre’s ‘Stopping Superpower’ is preserved at a high level, even when the tyre has been used for a long time. As its advertising campaign goes, Michelin Energy XM2+ is like a ‘Stopping Superpower’ keeping consumers safe and confident on the road, time after time.”
With a new full-silica rubber compound, Michelin says the Energy XM2+ provides shorter wet braking distances by 1.5 metres when new, and by 2.6 metres when worn, compared to the average of other premium tyre manufacturers. The tyre also offers a longer mileage that outlasts other premium tyre manufacturers by 25 per cent.
“The ‘+’ sign on the sidewall denotes the rubber compound upgrade that is behind the braking superiority of the Michelin Energy XM2+ versus its predecessor. The tyre also maintains the Green ‘X’ marking of its predecessor, indicating optimised fuel savings. We hope the combination of enhanced safety and superior value-for-money would appeal particularly to the younger consumers,” added Nouvellon.
In Malaysia, the new Michelin Energy XM2+ is available at Tyreplus and all Michelin authorised dealers across the nation in 32 sizes, from 14- to 16-inch diameter. For more information, visit www.michelin.com.my.
米其林日前推出产品标语为“Your Stopping Superpower”的轮胎米其林 Energy XM2+。该款轮胎被誉为是中小型轿车的理想配备，它的目标客户是那些追求安全、性能持久，经济实惠的年轻消费者。米其林表示，Energy XM2+在湿地刹车性能上比上一代更强，而且从全新到到整个使用寿命期间都能为用户提供最佳的安全。
大马丶新加坡丶印尼及汶莱米其林董事经理努韦隆（Pascal Nouvellon）说：“米其林 Energy XM2+比其上一代连续8年领先大众市场的米其林Energy XM2，拥有多方面改良。它持久耐用，就算已经被使用了很长的一段时间。其‘Stopping Superpower’一直保持在最高水准。诚如其广告宣传活动的标语：‘Stopping Superpower’，确保消费者在路上能够不断地感到安全和充满信心。”