Hankook and its prototype and manufacturing solutions company Model Solution are opening an in-house creative database, the "CMF LAB", which will support Hankook in its own product development with unique industry insights and new concepts.
CMF Lab Supporting Hankook Product Development
CMF stands for an area of industrial design that deals with the basic principles and processes of using colour, materials and finishes in the design development of products. One of the first joint projects between Hankook and Model Solution is the development of a tyre prototype that adapts its shape according to the road conditions. The research carried out by Model Solution enables the tyre to maintain a perfect balance during the transformation.
The CMF LAB at Model Solution's headquarters in Seoul serves as a place to research and categorise trend developments and possible product applications in colour, materials and surfaces. Divided into six areas covering various design aspects related to CMF - from the latest design trends to pantone colour trends and lead projects - Model Solution will use the CMF LAB as a strategic springboard for new business expansion.
The CMF LAB, in collaboration with British design studio Chris Lefteri Design will be based on four themes - retro, sustainability, feel and the fantastic. This theme package, called "CMF Package Box", is designed to convey unique insights and forward-thinking design processes. It will offer designers and companies extensive insights and inspiration for future developments. Chris Lefteri Design is a design studio for material experts.