Hankook Technology Group Opens CMF LAB


Hankook and its prototype and manufacturing solutions company Model Solution are opening an in-house creative database, the "CMF LAB", which will support Hankook in its own product development with unique industry insights and new concepts.

CMF Lab Supporting Hankook Product Development

CMF stands for an area of industrial design that deals with the basic principles and processes of using colour, materials and finishes in the design development of products. One of the first joint projects between Hankook and Model Solution is the development of a tyre prototype that adapts its shape according to the road conditions. The research carried out by Model Solution enables the tyre to maintain a perfect balance during the transformation.

The CMF LAB at Model Solution's headquarters in Seoul serves as a place to research and categorise trend developments and possible product applications in colour, materials and surfaces. Divided into six areas covering various design aspects related to CMF - from the latest design trends to pantone colour trends and lead projects - Model Solution will use the CMF LAB as a strategic springboard for new business expansion.

The CMF LAB, in collaboration with British design studio Chris Lefteri Design will be based on four themes - retro, sustainability, feel and the fantastic. This theme package, called "CMF Package Box", is designed to convey unique insights and forward-thinking design processes. It will offer designers and companies extensive insights and inspiration for future developments. Chris Lefteri Design is a design studio for material experts.

About the author

Richard Wilson is a correspondent for The Tyreman. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, Commercial Tyre Business and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richardjwilson@btconnect.com

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