Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Westlake Tyre recently unveiled massive billboards in 4 world-famous locations covering the United States, Australia, Thailand, and Germany.
Westlake Tyre will showcase its brand through the sprawling 25-story, 15,000-square-foot building side LED display wrapping around the American Eagle store as the second launch at the heart of Times Square in New York. It will also roll out a simultaneous billboard launch located at the Melbourne Galleria in Melbourne, the Palladium Square in Bangkok, and the Potsdamer Platz in Berlin to gain a stronger global presence.
“We see it as a perfect opportunity to increase our global brand image and market value. This campaign will generate millions of brand impressions worldwide and associates Westlake with some of the most well-known, established tire brands in the world,” ZC Rubber said.
ZC Rubber, the Westlake Tyre brand owner, has achieved upward development and maintained steady growth in 2020, a year full of turmoil, though. “As the safety and value continue to be the core of our success, we are committed to increasing R&D investment and customer support to meet higher market demand. We cherish our relationship with our partners and dealers and hope to help them expand their market share through more diversified strategies for the coming year.”
ZC Rubber ranks among the Top 10 global tyre companies in 2020 for the ninth straight year with 2019 tyre sales of USD 3,585 million. In 2020, it sees ‘a sales growth trend continues’ despite the impact of the pandemic.
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