Hankook extended its global partnership with Spain's top club Real Madrid C.F. at the beginning of the new decade in the presence of the new European Hankook Tire President Sanghoon Lee and Florentino Pérez, President of Real Madrid C.F.
Hankook and Real Madrid Continue Global Partnership
The event took place in the traditional Santiago Bernabéu stadium, where the foundation for the successful Hankook sponsorship was laid in 2016. From now on, the tyre maker will also receive exclusive rights to the prominent, central LED board for the entire season, scaling new heights in local and international coverage.
In addition, Hankook will have further advertising presence in the stadium environment as well as numerous online and offline activation rights, which the company will use to continuously strengthen its global brand presence.
"We are proud to extend our strategic partnership with one of the best football clubs in the world for another four seasons," said Sanghoon Lee, President of Hankook Tire Europe. "Over the past three and a half years, Hankook and Real Madrid C.F. have successfully grown together. Shared values and the relentless pursuit of excellence have inspired fans of both brands worldwide."
Hankook's sponsorship commitment is not limited to Real Madrid C.F.'s matches in the Primera División (the Spanish premier league), but also includes the Spanish cup competition "Copa del Rey" as well as further activation rights for international home and away matches of the 13-time UEFA Champions League winner.