Tractor of the Year (TotY) has a new partner in the form of BKT with the partnership lasting for 4 years and coming into force from the 6th of May.
Tractor of the Year Reveals BKT as New Partner
TotY is a historic award, which started in 1988 and which over the years has “brought together” the main names from the media world of agricultural mechanization, leading to the creation of a jury of 25 experts. Every year the jury studies technologies and solutions and gives the Tractor of the Year award to the best European tractor.
Commitment, sharing and growth are the founding values of TotY, but also of BKT, values which the company has clearly expressed in its slogan, Growing Together.
The new partnership was created with the goal of disseminating know-how and expertise in agricultural mechanization, in which BKT will act as an expert on the ‘tyre’ component. As from today, the Award becomes a source of information and updates, and there are numerous initiatives to follow in this regard.
"I am enthusiastic about this project,” said Lucia Salmaso, CEO of BKT Europe. "I can’t wait to start. TotY is a genuine institution and a reference point in the agricultural world, we are proud to be part of this group."
Fabio Zammaretti, Chairman of Tractor of the Year added, "It’s an honor to be able to start this new adventure alongside BKT, a very dynamic company with which we will work side by side to offer a range of innovations."