Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Vipal started 2021 with some news in all its international units: the implementation of a new CRM management tool (Customer Relationship Management).
Developed in partnership with Salesforce, a leading customer relationship management software company from the United States, the system gathers all customer information such as proposals, orders, characteristics and market potential onto one platform. Oriented to Vipal's international sales team and branches around the world (Africa, Argentina, Asia, Chile, Colombia, the United States, Europe, Mexico, Oceania and the Middle East) the CRM plans all commercial activities through quick and easy tools focusing on user experience to assist routines.
Customer registration, access to the historical activities performed, access to opportunities, records, on-time enquires and many other features are some of the functionalities of the CRM that helps improving efficiency and assertiveness allowing Vipal team to provide a better service to customers using all the technological functionalities of the tool.
Moreover all existing data on the platform is likely to become information, including phone calls and e-mail exchanges which allows the user to identify business opportunities and improve the relationship with their customers, as well as having a more realistic position on all demands in a simple and intuitive way. Throughout a management panel the platform gives an overview of all the opportunities allowing to check in which stage the opportunity have reached and the updated status.
For Cristine Rigon, Administrative Manager of Vipal International Team, “The establishment of the CRM by Vipal´s team fully satisfies the needs of the company, as it meets the main function that it is proposed, which is to gather the same information in one place. Information is the biggest advantage in the corporate world today so that companies can strengthen their business. The team praised the quality of the tool functionalities, which is capable to speed up, update and assist customer management data service,” Cristine says.
Another advantage that this implementation brought was the integration between the branches' ERP (enterprise resource planning system), in addition to storing up five years of retrievable data. “Salesforce is the number one CRM tool in the world. In this way, we bring all this worldwide expertise in terms of bargaining power, communication strength and information control, already applied in many segments combined with our expertise in tyre retreading as leaders in this market”, Cristine highlights.
Besides that, by being able to get back the information of the activities from the past five years, plus the information that is constantly being entered in CRM, the company is building an extensive database. This will allow, in the near future, to apply Artificial Intelligence to perform analyses, projections and interpretations by cross-checking data, which will further increase and optimise the business expansion capacity and efficiency of the sales team.
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