Westlake Tyre Launches Online VR Showroom

Westlake Tyre


The immersive, 360-degree Westlake VR Showroom allows users to experience each virtual tyre up close. 

Westlake Kicks-Off Virtual Showroom to Enhance Customer Engagement  

Westlake Tyre has launched an online VR Showroom for the official websites, bringing a new virtual and immersive online experience with more than 50 of its best tyre products.

The immersive, 360-degree VR experience allowed users to experience each virtual tyre up close. By moving forward and zooming around, users could explore tyre details from different angles to get a real sense of the tyre, along with specs highlighting the unique features. Additionally, users could also learn more through introduction videos and product descriptions.

The VR Showroom exhibited three types of tyres, consumer (PCR/LTR) tyres, commercial truck (TBR) tyres, and OTR tyres displayed in series according to different scenarios. 

Users would also experience the history and culture of ZC Rubber while immersing themselves in a virtual company headquarters building. 

“We are thrilled to create a highly engaging online tyre tour for users around the world to see and learn more about our tyres in an easier way safe at home. This VR Showroom allows us to interact with our customers and end-users like never before.” ZC Rubber said. “We are also thinking about bringing our smart factory to the public through VR in the future. “

Beginning from 15th January, the company said, users would be able to experience the VR Showroom from their smartphone, tablets, and computers by visiting the official websites of Westlake(www.westlaketyre.com) .



About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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