The Yokohama Rubber Co., Ltd., has announced that Chelsea Football Club of the English Premier League was crowned Champions of Europe on 29th May.
Yokohama Continues to its Seek to Emulate Chelsea FC
Chelsea FC is one of the world’s most prestigious football clubs with an illustrious history. Yokohama Rubber served as its Official Shirt Partner for five years from July 2015 and signed a multiyear Official Global Tyre Partnership agreement with the club in July 2020. Yokohama’s partnership with Chelsea has enabled it to raise awareness of the Yokohama Tyres brand around the world. This allowed the company to continue develop various promotional activities using the Chelsea FC IP including the club’s logo, player imagery and etc.
Yokohama Rubber will continue its relentless efforts to hone its skills as a company and seek to emulate Chelsea FC, a sports team that has won global fan support by working together and engaging in wholesome competition with rivals from around the world. As a player in the global tyre market, Yokohama Rubber will endeavor to enhance its brand strength, expand sales, and achieve the goals of Yokohama Transformation 2023 (YX2023), the company’s new medium-term management plan formulated in February this year.