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Manchester City and Nexen Tire Announce New Virtual Fitness Challenge

Manchester City F.C. and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City.

Keeping Fit with Manchester City & Nexen Tire 

The free virtual race begins on 22 April and encourages participants young and old, with any level of fitness, to exercise and adopt a healthier lifestyle by getting out and being active over a 45-day period. 

Participants can run, jog or run through the Stepathlon platform to collect their steps and log them using their smartphone or other compatible device as they virtually run around the globe and compete with fans around the world for the chance to Hundreds of prizes for winning money-can’t-buy experiences. 

Interested participants can download the Road To Man City app (available for iOS and Android users from February 25, 2021) to take part in the virtual race. 

Fans can register for the challenge from 25th February through 21st April, 2021. The virtual race officially starts on April 22nd and ends on June 5th, 2021. 

Nexen Tire is excited to be part of this truly global initiative to keep fans fit, healthy and active,” said Travis Kang, Global CEO of Nexen Tire

“This event, planned with Man City, is in line with our new tagline ‘We Got You’, with the aim of becoming a more helpful and convenient brand for consumers anytime, anywhere. I look forward to everyone who will take part in this virtual event, which also leads through Seoul, the home of Nexen Tire, and I hope that everyone has fun, “said Peter Laundy, Vice President for Partnership Marketing and Creative. 

The Nexen Road to Man City is the second virtual racing event the club has hosted, but the first on a global scale. The previous successful event was for fans in India with thousands of attendees. The virtual race event is supported by Stepathlon – The Race Management Platform.


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