Cooper Tire Strengthens Rallycross Presence


Cooper Tires has further reinforced its presence in the sport through its title sponsorship of this month’s Portuguese round.

Title Sponsorship of World Championship Round 

The Cooper Tires World RX of Montalegre will take place at the long-established Circuito Internacional de Montalegre in the Vila Real mountains. It was the venue for the first ever World RX event in 2014. Similarly, Cooper Tire Europe has been a World RX partner since the beginning, with its tyres consistently demonstrating an ideal balance between optimum performance and efficiency across all categories.

The manufacturer is further increasing its involvement through its partnership with the penultimate round of the World RX championship. As at every event this season, the driver who sets the fastest lap in the final of each category will be rewarded with a free set of Cooper tyres.  An additional set will be presented to the ‘Rookie of the Year’ in each class  as determined by an online fans’ vote at the end of the campaign.

We are delighted to confirm Cooper Tire Europe as the Title Partner to World RX of Montalegre. They have been a trusted and proactive partner to the World and European Championships for many years, and with the culmination of the Euro RX3 title battle and the high-stakes stage of the World RX season, I am confident that this event will be an excellent showcase for their tyres as the action approaches fever pitch in Portugal,” said Thomas Tap, Senior Director Marketing & Sales, Rallycross Promoter GmbH.

About the author

Richard Wilson is a correspondent for The Tyreman. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, Commercial Tyre Business and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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