Nexen Tire Signs Sports Partnership with SK Slavia Praha (Prague) Football Club


Nexen Tire is sponsoring SK Slavia Praha (Prague) Football Club for the 2021/22 season.

Nexen Tire to Broaden its Presence Within European Markets

The two-year partnership kicked-off during the club’s first home league match. Throughout the partnership, Nexen Tire’s brand will be visible at the Eden Arena, home of SK Slavia Praha, where the company will take the opportunity to engage fans, as well as use the SK Slavia Praha logo and player-related content in promotional materials.

The Nexen Tire logo will be displayed on LED panels at the Eden Arena in the company’s signature purple colour and will highlight the premium tread of its N'FERA Sport tyres. The brand will also be visible around the playing field, and within the stadium and on SK Slavia Praha’s online platforms.

"We’re very excited to enter into a mutually-beneficial partnership SK Slavia Praha,” said John Bosco Kim, President of Nexen Tire Europe. “The team’s long-term top performance and highest ambitions are in line with how we design and manufacture our passenger car tyres, and we look forward to fruitful collaborations and success together, both on and off pitch.”

Visibility of the Nexen Tire brand in the Czech Republic, which is home of the new production plant in Bitozeves near Žatec since 2019, is also expected to increase owing to the wide range of joint activities arising from the partnership. Nexen Tire currently has five trams fully-wrapped in Nexen Tire advertising in Prague, and two in Ostrava.

Nexen Tire will also be providing exclusive benefits allowing its business partners to experience both the excitement of matches at the Eden Arena and the company’s enthusiasm for sporting events. Moreover, both parties are planning to carry out CSR activities in which Nexen Tire will use its products to support SK Slavia’s partners in the non-profit sector.

About the author

Richard Wilson is a correspondent for The Tyreman. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, Commercial Tyre Business and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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