Continental Inflatable Promotion at Tour de France


Continental advertised with giant inflatable agricultural tyre along the Tour de France 2022.

Continental Inflates Image for Tour de France

Summer in France is dominated by cycle sport: In 21 stages, international professional riders raced through various départements all across France. This year, for the second time running, Continental drew everyone’s attention to its agricultural tyres all along the tour route of this tradition-rich racing event. Under the motto La Passion de la Terre, huge banners and a Continental branded tractor flew the flag of the company’s agricultural tyre portfolio at this year’s tour start in Denmark.

The premium-quality tyre producer offered a real highlight by raising a giant inflatable 8 x 8 x 2.70-meter “TractorMaster tyre along the stage route in Lortet, France. In recent years, the tour has been accompanied by the strong presence of Continental car and bicycle tyres. Continental is one of the five main partners of the Tour de France racing event.

About the author

Richard Wilson is a correspondent for The Tyreman. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, Commercial Tyre Business and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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