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Continental Inflatable Promotion at Tour de France

Continental Tour de France
Continental advertised with giant inflatable agricultural tyre along the Tour de France 2022.

Continental Inflates Image for Tour de France

Summer in France is dominated by cycle sport: In 21 stages, international professional riders raced through various départements all across France. This year, for the second time running, Continental drew everyone’s attention to its agricultural tyres all along the tour route of this tradition-rich racing event. Under the motto La Passion de la Terre, huge banners and a Continental branded tractor flew the flag of the company’s agricultur...

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